Using the International Code to Create Change
Presenter: Nancy Mohrbacher
Change is in the air. Learn how the International Code for the Marketing of Breast-milk Substitutes applies to companies and healthcare professionals. This talk covers a process to evaluate companies' compliance with the International Code, as well as some developments that may help protect breastfeeding in the U.S. and in other countriesUsing the International Code to Create Change.
IBLCE Blueprint: J. Ethical and Legal Issues
90 minute video presentation followed by a short multiple choice quiz.
You will have 12 weeks and 3 attempts to complete this module from date of registration.
Why the International Code for the Marketing of Breast-milk Substitutes was created
This course discusses the products covered and the aim of the International Code of Marketing of Breastmilk Substitutes. It will describe the requirements for healthcare workers under the Code and their implications to practice and explains three requirements necessary for a company that distributes Code-covered products to meet its obligations under the Code.
Course content will cover these areas of interest:
I. Clinicians and the Code
II. History and aim of the Code
III. Formula marketing & lactation outcomes
IV. Health workers and the Code
V. Code-related developments 2007-present
2. Changes in ILCA policy
3. Hi-tech marketing and the Code: Social media and apps
4. New fronts on industry’s efforts to increase formula sales.
5. Legislation to protect breastfeeding
6. How lactation supporters can help